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Meet Sian.Sian Seligman is the Founder of Seligman Consulting, a Los Angeles-based consultancy that delivers innovative marketing, sponsorship and promotional concepts helping brands reach consumers with relevance and authenticity. Sian has studied and researched trends of American consumers for twenty years and has applied this expertise in guiding top industry leaders in how to effectively reach their consumers with respect and credibility. As a cultural anthropologist, she’s scoured the globe to uncover insights and facts about the world’s youth culture and how international trends affect the changing dynamics in the US.
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Marketing, Branding and Clients Sian has led the development of strategy and planning for many Fortune 500 companies including Nestle USA, Burger King, Bic, Toyota, Audi, Coca-Cola, MTV, NBC Universal, Paramount, Walt Disney, Twentieth Century Fox, Warner Bros., Microsoft, Yahoo! and 48 Hour Film Project. These brand clients seek guidance in promotions, sponsorship, social media, marketing, youth and fringe culture trend analysis and planning. Keynote Speaker She has also been invited as special keynote speaker and panelist for several corporate events and conferences, including Audi’s International Trend Day held in Ingolstadt, Germany and the Fisher-Price Youth Culture 101 Executive Seminar. Sian also led production, development and distribution of Burger King Video Game Series, King Games. The three-game video series was the first of its kind, brand-sponsored game, distributed in restaurant. It remains the top-selling Xbox franchise behind the Halos series. The program has won multiple international brand integration awards. Video Games and Tech Start-Ups Prior to founding her own consulting company, Sian was VP of Client Services for Look-Look, the premiere youth and fringe culture consultancy, Marketing Director for Equity Marketing where she led the Non-Traditional Marketing and Media Platforms Division for Burger King, Group Account Director at Big Stage, the leader in 3D Stereoscopic Human Facial Reconstruction Technology and advanced avatar development and Head of Strategic Partnerships and Product App Marketing for Idealab company, Ubermedia. Urban Farmer and Master Gardener Sian is also a Master Gardener and Urban Farmer and is the founder of a design-inspired urban farming company called Sow Swell, which sells beautiful products and teaches people how to grow their own food. She volunteers hours to the Master Gardener program teaching. |