Sian Seligman served as the Chief Marketing Officer for Resonate Blends, a cannabis holding company and innovation lab specializing in developing precision-based cannabis wellness products, under the brand Koan. She has a career spanning over two decades serving as a consultant and brand marketing strategist for the worlds top brands and companies. She is a certified Integrated Cannabis and Psilocybin Specialist and practicing herbalist, with a BS in Business Administration and an MS in Herbal Medicine, with a specialization in psychedelics. Her goal is to bring plant medicine to the mainstream through education, advocacy, and empathy. Her research on Psychedelics as a Treatment for Race-based Trauma and PTSD is featured in Double Blind Magazine and was presented at the Psychedelics Therapeutics & Drug Development Conference in San Francisco in May 2023. Her work with medicinal herbs and mycology drew attention from the esteemed Chicago School of Professional Psychology and the university appointed her as a Board Trustee to help shape curriculum related to medicinal herbs and psychedelics for use in mental wellness therapy.